Branding

What happens when you see golden arches, an apple with a bite out of it, initials hp, or a cow named Elsie? You pretty much instantly know the product. Why is that? It is because of successful branding. These companies spent/spend millions to make sure we know who they are without even reading their names. What mom hasn't been in the car and drove past McDonald's and heard their child cry out "I want McDonald's". Is it because their two year old is a genius and can read, no it is because of branding!

While these companies can afford it what is a small business or a cottage industry to do? While I may not have millions or even thousands to spend on marketing with a little creativity and work I can still brand myself and so can every other home based business.

Hearts & Home has been open for about 6 years but it was only within the last 2.5 years that I began trying to build up our name and develop a repeat customer base. In that time I have found some things that really work and I have found other things that were expensive and offered almost no return.

Monday I will share a little more about getting started on marketing including some quick, simple and almost free ways to get your name out. Wednesday I will share a tutorial that most cottage businesses that have a physical product will want to be sure to stop back by for. Friday I will share some for keeping track of customers and how to encourage repeat business from them.